LG's stretchable automotive display technology offers a breakthrough in in-car interface design by expanding up to 50% while maintaining full RGB color and high resolution. This advancement makes it possible to create more adaptable and visually integrated surfaces within vehicle interiors.
Expanding Display Surfaces with Stretch Technology
LG's innovation allows displays to physically stretch, enabling seamless integration into a variety of car interior shapes. This flexibility opens the door for designs that were previously impossible, such as curved dashboards or large panoramic screens spanning multiple interior surfaces.
Touchscreen Areas That Morph Into Tactile Buttons
One of the most significant features of LG's displays is the ability to transform touchscreen sections into tactile buttons. This hybrid approach addresses a critical usability issue—drivers can avoid taking their eyes off the road by feeling physical feedback, making control inputs safer and more intuitive.
Impressive Demonstrations at SID Display Week 2025
LG showcased cutting-edge concepts during SID Display Week 2025, including a 57-inch Pillar-to-Pillar screen that provides immersive coverage across the vehicle’s width, and an 18-inch Slidable OLED ceiling screen offering new possibilities for passenger engagement and information display.
Built to Meet Automotive Temperature Durability Standards
Automotive environments demand displays that withstand extreme temperatures and vibrations. LG's displays meet rigorous industry standards, ensuring reliable performance whether in scorching heat or freezing cold, an essential factor for commercial automotive applications.
Balancing Visual Appeal with Tactile Interface Benefits
The integration of tactile feedback into touchscreens bridges the gap between modern visual interfaces and traditional physical controls. This combination enhances user confidence and usability, promoting safer driving experiences without compromising on aesthetic or functionality.
Commercial Appeal Through Cost-Effective and Reliable Technology
LG’s stretchable displays offer a practical solution for manufacturers aiming to innovate without dramatically increasing costs. Their durability and adaptability make them attractive for wide adoption, enabling automotive brands to deliver advanced, user-friendly interfaces that stand up to long-term use.
Future Implications for In-Car User Interfaces
With LG's stretchable automotive displays, the future of car interiors points towards highly adaptive and interactive environments. As these displays become more commonplace, drivers and passengers can expect richer interfaces that blend convenience, safety, and cutting-edge design innovation seamlessly.